My client’s primary objective was to establish a distinctive brand visual identity for their business. They sought to enhance their existing brand presence through photo manipulation, utilizing their catalog of white product photographs. This comprehensive project also included the creation of a brand-new logo, the identification of fonts, and defining a unique color palette.
My Contribution:
I played a pivotal role in achieving these goals. Firstly, I devised a comprehensive brand plan that served as the foundation for their visual identity. I assisted in the creation of a brand-new logo that perfectly encapsulated the essence of their business. Furthermore, I identified fonts that aligned seamlessly with their brand message and suggested a unique color palette that resonated with their target audience. Additionally, I executed the technical aspect of the project, creating captivating photo manipulations that effectively showcased their products.
Project Success:
The project culminated in resounding success on multiple fronts. The brand’s visual identity, meticulously planned and executed, was not only well-received but also approved without any revisions. The newly designed logo became the face of their brand, instantly recognizable and memorable to their audience. The identified fonts and unique color palette were implemented across all branding materials, ensuring a consistent and cohesive visual presence.
Furthermore, the photo manipulations I created were met with enthusiasm and admiration from the client. They found the images to be highly engaging, and these were subsequently shared across their social media accounts, garnering significant attention and positive feedback from their audience. This project’s outcome has not only elevated their brand image but has also positively impacted their online presence and customer engagement.